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HMGT 335 Week 5 Assignment: Messaging Strategy Memo and Campaign Messages – THIS IS AN INDIVIDUAL ASSIGNMENT – Follow the module content and develop 1-2-page Memo describing your messaging strategy for the Facebook promotional campaign. Submit the Memo and the message drafts reflecting your communication mix choices. To make this assignment easier, pick some simple healthcare…
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HMGT 335 Week 4 Assignment : Product/Service background; target population; and target market Memo Target: Assess marketing activities based on organizational strategy and objectives and market opportunities in order to recommend improvements Overview: Pick a health services organization of your choice and conduct an analysis of its target markets, how it is positioned in the…
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HMGT 335 Week 3 Assignment: Final Project Topic (Group) for approval Instructions Final Topic Approval The final Project is described below: For this assignment, the groups of students will practice developing a digital media marketing campaign. Think about a healthcare organization in your area. Conduct research and find what kind of media marketing campaigns this…
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HMGT 335 Week 3 Assignment : Patient Behavior and Value Proposition Memo Instructions Charna – THIS IS AN INDIVIDUAL ASSIGNMENT – Pick a health services organization of your choice. Conduct research which can include your own experiences with the organization, experiences of friends or relatives, the organization’s website, a visit to the organization (if possible),…
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HMGT 335 Week 2 Assignment: SWOT Instructions Target: Charna Define healthcare marketing and employ an understanding of the unique characteristics of healthcare organizations to help achieve organizational goals and create and maintain a competitive position Written Assignment 1- Assessment of the current situation at a health services organization Task – You will be picking and…
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HMGT 335 Week 1 Assignment: Introduce Yourself Video Assignment – (using screenpal software) Instructions Introduce Yourself Video Assignment – (using screencast-o-matic software) Charna For this assignment, please submit a 1-2 minute webcam/video with audio component. Introduce yourself to your fellow classmates (be creative). This assignment provides an opportunity to enhance your webcam/ video editing skills for…
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HMGT 335 Week 8 Discussion Target: Analyze emerging trends in health care and apply marketing principles to respond to future opportunities 1. Identify and Discuss one of the ethical issues in health services marketing. Offer specific consequences if the matter is not properly addressed. Define any legal or regulatory penalties for violations of ethics, if any.…
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HMGT 335 Week 7 Discussion . Using the health care organization you have been researching, identify one or more of these promotional tools being used: advertising, sales promotion, direct mail, public relations, and personal selling. (NOTE: The easiest way to find an organization’s most current promotional activities is to visit its social media site(s) or…
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HMGT 335 Week 6 Discussion (NOTE: Read all 7 steps before proceeding on your research for this discussion) 1. Visit the website of the hospital you have been researching, or a hospital in your area. 2. Next, visit the website of a competitor of that hospital (if you are having difficulty finding another hospital during…
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HMGT 335 Week 5 Discussion What does the person-centered approach mean to you, as a heath care consumer? Describe an example when you either did or did not have a patient centered experience in health care organization. How the communication played a role in your conclusions? Offer an example when you as a consumer were…