HMGT 335 Week 7 Discussion
. Using the health care organization you have been researching, identify one or more of these promotional tools being used: advertising, sales promotion, direct mail, public relations, and personal selling. (NOTE: The easiest way to find an organization’s most current promotional activities is to visit its social media site(s) or its website – search within a section called “News” or something similar.
2. Select one of these strategies and describe the communications message or theme.
3. What objective do you think is being supported by the strategy? (i.e, brand awareness, need recognition, service/product interest, stimulate desire, purchase action, or other)
4. How does the message present useful ideas (information) in a manner that makes them clearly understood (communicate), cause the consumer to believe the message is true (convince), and is as appealing or more appealing than the message delivered by competitors (compete)?
5. What is the creative strategy being used? (humorous approach, problem/solution, information sharing, testimonials, demonstrations, rational appeal based on service’s value proposition, irrational appeal based on worry, fear, self esteem enhancing, other, etc.)
6. How would you measure the effectiveness of the promotion?
Make sure to refer to the weekly readings and remember to offer your own ideas with minimal paraphrasing and quoting. Remember APA formatting for the references and citations.
SOLUTION HMGT 335 Week 7 Discussion
After reviewing the promotional efforts of Cedars-Sinai Medical Center, it is evident that they use a combination of advertising, public relations, and direct mail initiatives. For example, their social media platforms, particularly Facebook and Instagram, commonly incorporate sponsored posts promoting specific health services such as wellness packages and vaccination campaigns. According to Kotler et al. (2021), their website’s “News” area promotes their public relations activities, including press releases regarding community health programs and partnerships. One prominent strategy is a public relations campaign focused on community health and wellness. For example, they recently launched a theme of “Caring for Our Community, One Patient at a Time.” This message fosters trust by emphasizing their dedication to customized care and community well-being.
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