HMGT 335 Week 8 Discussion
Target:
- Analyze emerging trends in health care and apply marketing principles to respond to future opportunities
1. Identify and Discuss one of the ethical issues in health services marketing. Offer specific consequences if the matter is not properly addressed. Define any legal or regulatory penalties for violations of ethics, if any. Why? How to prevent this issue form happening?
2. Identify one of the future trends that will impact health services marketing. Offer a supported perspective of why you chose this trend and how it will shape the health care service delivery.
Make sure to refer to the weekly readings and remember to offer your own ideas with minimal paraphrasing and quoting. Remember APA formatting for the references and citations.
SOLUTION HMGT 335 Week 8 Discussion
One significant ethical issue in health services marketing is the use of misleading or deceptive advertising. This occurs when healthcare providers or organizations exaggerate the benefits of their services, omit critical risks, or present incomplete information to attract patients. Misleading advertising undermines patient trust and can lead to poor health outcomes, as individuals may make uninformed decisions based on inaccurate claims. If this issue is not properly addressed, the consequences can be severe. Patients may experience harm from treatments they were led to believe would be effective or safe. The healthcare organization’s reputation may suffer irreparable damage, potentially leading to financial losses and reduced patient retention. Additionally, the broader healthcare industry may face increased skepticism and reduced public trust…
Kindly click the purchase icon below to buy the full solution at $5.