HMGT 335 Week 4 Discussion
- Think about some of your friends and what you have discovered by visiting their homes. Do they buy different things than you do? If so, why? How might a company distinguish you from them in terms of its targeting?
- Is it always harder to find new customers than it is to retain old ones or does it depend on the business you’re in?
- Does one-to-one marketing have to be expensive? How can small organizations interact with their customers in a cost-effective way?
- Are large companies better off using multisegment strategies and small companies better off using niche strategies? Why or why not?
- I there a difference between strategies and tool used by for-profit and not-for-profit healthcare organizations? Explain why.
Make sure to refer to the weekly readings and remember to offer your own ideas with minimal paraphrasing and quoting. Remember APA formatting for the references and citations.
SOLUTION HMGT 335 Week 4 Discussion
When we look closely at what people buy, we can see that factors such as income, personal values, and lifestyle frequently influence their purchases. Observing others’ homes may reveal objects that indicate different priorities or demands than our own, such as high-end technology, eco-friendly products, or wellness items. These variants demonstrate how organizations employ focused marketing methods to interact with distinct customer categories (Alves & Meisen, 2023). For example, a corporation may customize its messaging to clients who value sustainability by highlighting eco-friendly items or emphasizing luxury in promotions aimed at wealthier consumers. Businesses can improve their marketing by understanding what distinguishes distinct audiences…
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