Charna

– THIS IS AN INDIVIDUAL ASSIGNMENT –

Pick a health services organization of your choice. Conduct research which can include your own experiences with the organization, experiences of friends or relatives, the organization’s website, a visit to the organization (if possible), websites of competitors, library research on the service category, module content, and any other place you think you can find information to provide depth to your analysis.

After completing your research, prepare your MEMO as directed by the general guidelines for written assignments in the syllabus, project descriptions, by answering each of the following questions in turn:

1. Name and describe the health service organization. You can use the Claritas Zip Code Look-up system or describe it yourself to understand the target population for your organization.
2. What kind of behaviors do patients/clients exhibit when making a decision to use that organization’s services? You might want to refer to the Health Belief Model.

1. What do you think is the organization’s value proposition?  Develop a generic value propositions applying Peter Thompson’s value proposition canvas.  Make sure to correctly use market segmentation strategy.